The Ring is a prime example of how to use the horror conventions to make a successfully chilling trailer. One of the most obvious examples of the conventions being used is the creepy little girl as the antagonist. This is a trait that is shared with many other films such as The Omen and The Excorcist. For some reason children are scary and often look unkept if they are to star in a horror film. Phone calls illustrate that this is a film that follows the cliche's. Phone calls where bad news when the ominous "The call is coming from inside the house" was in When a Stranger Calls, and ever since a phone call can come from any source, no matter how unlikely it seems. A short trip to the local nuthouse seems to provide some insight as to what is happening, for asylums are full of victims of ghosts, ghouls and undead serial killers.
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