Skyfall trailer analysis

The trailer for the new James Bond film, Skyfall, shows many conventions of the action film genre, such as an excessive amount of guns and gunfire. There are multiple shots of the titular character being harmed, and is seen worse for wear, and is however managing to survive an extraordinary amount of wounds without being in serious danger.
The main villain is only seen at a glance, for example in shadows or through a glared window. This adds to the suspense as to whether this villain is one seen in other Bond films, or whether he is just a new character here to cripple Bond before he decides to take the fight back to him.
Multiple shots of women talking to him are seen several times, keeping with the almost self contained conventions of the genre of the franchise. This shows that the primary hero is considred a ladies man, and yet people still feel as if he one to be protected at all costs, even if it harms those that they love or themselves.